Title: Brand Manager
Reporting to: Marketing Manager

Overall purpose
Overseeing and managing brand plans and activities.

Main responsibilities and duties

  • To have a full in-depth understanding of your brand(s) in terms of:
    • brand offerings for key audiences
    • target audiences
    • brand positioning and strategy
    • brand look and feel.
  • To maintain an understanding of the market and audience needs through:
    • audience and customer research
    • attendance at relevant conferences
    • reviewing competitor publications/websites.
  • To develop an annual plan for the brand(s) and drive delivery of marketing campaigns on time and on budget.
  • To track brand KPIs, monitor success of campaigns and activities and make suggestions for improvements including ideas for brand development and marketing activities.
  • To report on key brand initiatives and successes at weekly information meetings, management meetings and six monthly reporting at objectives meetings.
  • To lead internal cross functional teams for each relevant brand to implement key brand activities and ensure consistency across all activities.
  • To manage brand P&L and budget including tracking spend.
  • Involvement in annual business planning process.

Critical Success Factors

  • Achievement of business objectives within the agreed marketing strategy on time and on budget.
  • Achievement of personal objectives to be agreed on a six-monthly basis.

Key skills:
Strong interpersonal and communication skills
Strong analytical skills
Ability to solve problems and work to deadlines
Teamwork

Experiences:
Brand management (in the pharmaceutical industry would be advantageous)
Brand ownership
Working in and leading cross functional teams