Monday 30 September 2013. MGP is delighted to announce that the Guidelines app has won Directory of the Year at the PPA Digital Publishing Awards 2013.
The Guidelines app includes all of the content from the well-respected Guidelines handbook of clinical summaries, making it easy for healthcare professionals to access guidance wherever they are.
Using a multi-channel campaign, incorporating print ads in Guidelines and Guidelines in Practice, digital ads on Guidelines.co.uk, targeted emails to the Guidelines.co.uk audience, and leave pieces, over 1.6M opportunities to see were generated in the first year resulting in over 32,000 UK downloads.
This award, celebrating the success of the Guidelines app, highlights the value of Guidelines content and MGP’s ability to reach GPs, commissioners, and payers.
The judges commented:
“This app was an absolute clear winner in this category”
“This is a practical, useful and nicely designed app”
Thanks to sponsorship from AstraZeneca, the Guidelines app is available to download free of charge at Guidelines.co.uk/app.