1 October 2018—The latest National Medical Readership Survey (NMRS) results showed that MGP’s Guidelines in Practice has hit new heights among GPs surveyed between November 2017 and August 2018. With its net brand reach growing from 24% to 28%, Guidelines in Practice achieved the highest increase in audience engagement compared with other brands.
The independent survey showed that MGP’s Guidelines net brand reach has also increased from 62% to 64%, placing it as the joint second brand in terms of growth compared with other brands. The NMRS survey further demonstrated that the Guidelines app continues to be the most popular app among GPs, with 25% of respondents indicating they use it alongside the print edition.
Commenting on the results, Editorial Director at MGP, Julia Van Danzig said: ‘The team is delighted with the NMRS results and pleased to see that our essential guidelines content is increasingly read and referred to by GPs.‘
The NMRS GP survey report is based on 10 months of fieldwork carried out by Think Media Consultancy, an independent market research agency, using a sample size of 818 GPs. The data were weighted to the estimated universe of all GPs.
Publications included in the survey were: BMA News, The BMJ, British Journal of General Practice, GM, Guidelines in Practice, The Practitioner, Prescriber, Pulse, Guidelines, and MIMS.
Notes for editors
MGP Ltd is a specialist healthcare media company based in Chesham, Buckinghamshire. Our aim is to improve patients’ lives by promoting best practice in healthcare. MGP specialises in multichannel content and educational projects based around clinical guidance and evidence-based information through its brands: Guidelines, Guidelines in Practice, Guidelines for Nurses, and Specialised Commissioning.
Marketing Executive, MGP Ltd