Tuesday 23 September, 2014. The latest release of the National Medical Readership Survey (NMRS) of GPs has confirmed that MGP brands Guidelines and Guidelines in Practice continue to be recognised by GPs as leading providers of information on clinical guidance and also drugs, products, and treatments.
Combined data from the NMRS postal and online surveys conducted between October 2013 and August 2014 show that:
- Each edition of Guidelines is referred to by GPs on average 1.27 million times*
- Guidelines ranks number 1 for usership among GP CCG board members, with 62% of them using the current edition of Guidelines
- Guidelines in Practice—read by GP commissioners —achieved a 25% net reach of GPs, well ahead of similar publications such as Prescriber at 14%
- 92% of the Guidelines in Practice audience read the print journal to access information on clinical guidelines
- 52% of Guidelines in Practice readers are seeking information on drugs, products, and treatments/prescribing information.
MGP’s Managing Director, Ivor Eisenstadt, commented that: ’The latest set of NMRS results reaffirms that our audience recognises MGP as a leading provider of information on clinical guidance, providing our advertisers and sponsors with great GP reach, and great commissioning influence.’
*taken from NMRS October 2013–August 2014. Calculation: mean use per 4-week period (11.97 x 4 weeks) x readership (24,471).
The NMRS GP survey interim report is based on 12 months of fieldwork carried out by Think Media Consultancy, an independent market research agency, using a sample size of 969 GPs. The data were weighted to the estimated universe of GPs. Publications included in the survey were: BMA News, BMJ, GP Magazine, Prescriber, BJGP, GM, Guidelines in Practice, Pulse, The Practitioner,
Guidelines, and MIMS.