24 July 2019—The latest General Practitioner Media Survey (GPMS) results show that MGP’s Guidelines has the highest average issue readership (AIR) of any multichannel GP publication in the UK, with an AIR of 53% across its print and digital edition/app.
Multi-channel publications included in the survey were: The BMJ, British Journal of General Practice, The Doctor, Guidelines, Guidelines in Practice, MIMS, The Practitioner, Prescriber, and Pulse.
The independent survey of 638 GPs, that ran from November 2018 to June 2019, also shows that clinical guidelines (national/local) are the most useful source of medical information for GPs, with 92% finding them either very useful or useful.
Commenting on the results, Editorial Director at MGP, Julia Van Danzig said: ‘The team is delighted with the GPMS results and pleased to see that our essential guidelines content is increasingly read and referred to by GPs across all our channels.’
In addition to this, MGP’s own audience research of GPs and pharmacists carried out from May to July 2019, has shown that 90% of those surveyed use Guidelinesto keep up to date and inform the treatment/management of their patients, 74% to support their personal CPD/revalidation, and 26% to train and educate others.
To find out how you can communicate your brand messages to an engaged audience of GPs, clinical commissioners, and payers, please contact the sales team on 01442 876100 or at firstname.lastname@example.org.
The General Practitioner Media Survey (GPMS) is commissioned by JICMARS (Joint Industry Committee of Medical Advertisers for Readership Surveys) and provides estimates of the readership of medical publications and use of websites among doctors in general practice in Great Britain, Northern Ireland, the Isle of Man, and the Channel Islands of Jersey and Guernsey. The survey is organised by a committee of representatives including publishers and media buyers.
The GPMS report is based on 12 months of fieldwork carried out between November 2018 and June 2019 by Think Media Consultancy, an independent market research agency, using a sample size of 638 GPs. The data were weighted to the estimated universe of all GPs.
About MGP’s audience research
MGP’s audience research was carried out via an online survey between May and July 2019. Results are based on a sample size of 219 GPs, medicines management pharmacists, and clinical practice-based pharmacists.
Notes for editors
MGP Ltd is a specialist healthcare media company based in Chesham, Buckinghamshire. Our aim is to improve patients’ lives by promoting best practice in healthcare. MGP specialises in multichannel content and educational projects based around clinical guidance and evidence-based information through its brands: Guidelines, Guidelines in Practice, Guidelines for Nurses, and Specialised Commissioning.
Brand Manager, MGP Ltd