UK community pharmacies can now access MGP’s unique, concise clinical guideline summaries
Guidelines for Pharmacy has been specially developed for community pharmacies with input from experienced pharmacists. It will provide a unique one-stop source of practical, concise, and professionally approved summaries of clinical guidelines relevant to UK community pharmacy. This new quarterly publication builds on more than 23 years success of Guidelines, MGP’s publication for GPs, which has the highest average issue readership of any multichannel GP publication in the UK.1
A recent MGP survey of community pharmacists indicated that all of them would find a dedicated Guidelines for Pharmacy handbook either ‘very useful’ or ‘useful’, suggesting that this development will satisfy a real clinical need. This newly accessible source of concise clinical guidance will help community pharmacies fulfil their expanded clinical roles, taking pressure off the primary care system as outlined in the new Community Pharmacy Contractual Framework.2
Ivor Eisenstadt, Managing Director, MGP commented: “We hope that Guidelines for Pharmacy will prove as invaluable to community pharmacies as Guidelines is for GPs. Recent independent research shows that as many as 69% of GPs use Guidelines, 90% of whom use it to keep up to date and inform the management of their patients. With community pharmacies expected to take up some of the primary care workload in addition to their existing roles, our clinical guideline summaries will help them continue to meet the evolving health needs of our population.”
Leyla Hannbeck, FRPharmS, CEO of the Association of Independent Multiple Pharmacies, welcomed the launch: “Guidelines for Pharmacy will support community pharmacists and their teams by providing a robust compilation of evidence-based clinical guideline summaries that can be easily accessed.”
All community pharmacies in mainland Britain will receive a free copy of the quarterly Guidelines for Pharmacy handbook, and all members of the pharmacy team will be able to access the full library of online guideline summaries and other content from both guidelines.co.uk and guidelinesinpractice.co.uk. The award-winning Guidelines mobile app will also be available to download.
- General Practitioner Media Survey (November 2018- June 2019): Brand reach past 12 months (n=638)
- The Community Pharmacy Contractual Framework for 2019/20 to 2023/24: supporting delivery for the NHS Long Term Plan. London: DHSC, 2019. Available at: https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/819601/cpcf-2019-to-2024.pdf
NOTES FOR EDITORS
MGP Ltd is a specialist healthcare media company which aims to improve patients’ lives by promoting best practice in healthcare. MGP specialises in multichannel content and educational projects based around clinical guidance and evidence-based information through its brands: Guidelines, Guidelines in Practice, Guidelines for Nurses, and Specialised Commissioning.
Guidelines is MGP’s multichannel publication for GPs, which has the highest average issue readership of any multichannel GP publication in the UK.1Reader surveys show that 69% of GPs use Guidelines, 90% of whom use it to keep up to date and inform the management of their patients, 74% to support continuing professional development, and 26% to train and educate others.
Guidelines in Practiceis a monthly publication and website which provides in-depth, expert opinion articles to support practical implementation of guidelines and best practice.
The General Practitioner Media Survey (GPMS) is commissioned by JICMARS (Joint Industry Committee of Medical Advertisers for Readership Surveys) and provides estimates of the readership of medical publications and use of websites among doctors in general practice in Great Britain, Northern Ireland, the Isle of Man, and the Channel Islands of Jersey and Guernsey. The survey is organised by a committee of representatives including publishers and media buyers.
The GPMS report is based on 12 months of fieldwork carried out between November 2018 and June 2019 by Think Media Consultancy, an independent market research agency, using a sample size of 638 GPs. The data were weighted to the estimated universe of all GPs.
About MGP’s audience research
MGP’s audience research was carried out via an online survey between May and July 2019. Results are based on a sample size of 219 GPs, medicines management pharmacists, and clinical practice-based pharmacists.
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Sales and Marketing Director, MGP Ltd.
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