Friday 18 September, 2015. The latest release of the National Medical Readership Survey (NMRS) of GPs has confirmed that MGP brands Guidelines and Guidelines in Practice have grown their readership and brand reach over the last survey period.
Data from the NMRS survey conducted between November 2014 and August 2015 show that:
- Guidelines net brand reach has increased from 61% to 65%
- each edition of Guidelines is referred to by GPs on average 1 million times*
- Guidelines in Practice—read by GP commissioners and payers—achieved a 21% net reach of GPs, well ahead of similar publications such as Prescriber at 14%
- Guidelines in Practice net brand reach was increased through higher engagement with its digital channels
- 80% of GPs had looked at clinical guidelines information across media platforms ‘in the past 4 weeks’, up from 78% in 2014.
Guidelines Editor, Natalie Hayeem, commented: ‘We are delighted that the latest NMRS figures confirm growing audience engagement with Guidelines, underlining our usefulness across all media platforms.’
Likewise, Guidelines in Practice Editor, Julia Morris, was also pleased with the results: ‘The latest set of NMRS data has illustrated how GPs are increasingly engaging with Guidelines in Practice across out multichannel offering. With some exciting website developments planned for 2016 we look to further build upon these excellent results.’
For further information on MGP and our brands, including Guidelines and Guidelines in Practice, please contact a member of the sales team at firstname.lastname@example.org, or telephone: 01442 876100.
*taken from NMRS November 2014–August 2015. Calculation: mean use per 4-week period
(10.54 x 4 months) x readership (25,664)
The NMRS GP survey interim report is based on 10 months of fieldwork carried out by Think Media Consultancy, an independent market research agency, using a sample size of 953 GPs. The data were weighted to the estimated universe of GPs.
Publications included in the survey were: BMA News, The BMJ, GP Magazine, Prescriber, BJGP, Commissioning, GM, Guidelines in Practice, Pulse, The Practitioner, British Journal of Family Medicine, Guidelines, MIMS, The Commissioning Review, Commissioning Success, and Primary Care Today.